Your next ten customers posted about the problem this week.
Lidar reads the subreddits where operators describe what is broken, and sends you the ones worth answering.
We have been tracking client work in a shared spreadsheet and it has completely fallen apart now that there are six of us. Half the team edits the wrong row. What are people actually using for this?
Why it matched. A named incumbent, a breaking point, a team size and an explicit request. Four signals in one post, and it contains none of the words a category keyword filter would be watching for.
Why the usual channels do not fit.
Ads price you out before you start
A commercial B2B click runs several euros, and at a realistic trial and conversion rate that is four figures per customer. For a product under €50 a month the arithmetic never closes, no matter how good the landing page gets.
Cold email reaches people who were not asking
You buy a list, warm some domains, and interrupt a few thousand strangers to find five who cared. It works, slowly, and it spends most of its effort on people with no problem to solve.
Content takes months you do not have
SEO compounds beautifully and it compounds on a timescale that does not help a product that needs its first fifty customers this quarter.
Where SaaS founders find people worth talking to.
A starting set. The full comparison for this market is in the subreddit guide, and every community has its own page with the rules and the intent we see.
Questions
Will I get banned for this?
Not for reading. Lidar never posts and never messages anyone, so nothing happens under your account that you did not do yourself. The risk lives entirely in how you reply, which is why we show you the thread instead of answering it.
How many matches should I expect?
A handful a day for most products, and a short day when the niche is quiet. This is a high-intent, low-volume channel. Anyone promising hundreds of leads a week is describing something else.
Does it work if my category has no name yet?
That is the case it is best at. Scoring reads the post against what your product does, so somebody describing your problem in their own words matches even when they have never heard your category term.
What if my customers are not on Reddit?
Some are not, and it is worth finding out cheaply. Paste your site, look at the subreddits we suggest, and read them for a week. If nobody describes your problem there, you have learned something useful for the price of a trial.
Start with SaaS founders in mind.
Paste your website. We read it, suggest the subreddits, and you edit them before anything starts. Every project opens with a 7 day trial.