Where your customers already are.

Playbooks, tool comparisons and research on finding the people who are describing your problem in public today.

Comparisons13 September 2026

7 GummySearch alternatives for finding customers on Reddit

An honest comparison of GummySearch, F5Bot, Syften, Brand24, Reddit Pro and two others, including where each one genuinely beats the rest.

9 min read

Comparisons8 min

F5Bot vs Syften vs Lidar: keyword alerts are not lead generation

Keyword alerts fire on the word. Buyers announce themselves with intent. Here is why that gap matters, with a five-rung intent ladder you can steal.

11 September 2026

Playbooks14 min

Reddit lead generation: a practical guide for founders

The complete playbook. Picking communities, reading intent, writing a reply that survives moderation, and knowing when the channel is not working.

9 September 2026

Playbooks11 min

How to find your first 100 users on Reddit

A six-week plan with the arithmetic behind it. What the funnel really looks like, what to post, and the three mistakes that kill the channel in week one.

7 September 2026

Guides8 min

Reddit search operators: the complete working list

Every operator that still works, the Google fallback for when they do not, and an honest account of what Reddit search cannot do at all.

5 September 2026

Guides10 min

Reddit self-promotion rules: how to market without getting banned

The sitewide rules, the unwritten community norms, why your post disappeared without a notification, and how to check whether you have been silently filtered.

3 September 2026

Research10 min

What buying intent actually sounds like on Reddit

Nine phrasings that reliably precede a purchase, six that look promising and are not, and a scoring rubric you can apply in about eight seconds per post.

1 September 2026

Research11 min

Cold email vs Reddit vs ads: the real cost per customer

Worked arithmetic for a small SaaS, with every assumption stated so you can substitute your own. Includes what our own infrastructure costs to run.

30 August 2026

Guides12 min

The best subreddits for finding B2B SaaS customers

Twelve communities where operators describe the problems B2B software solves, ranked by buying intent, with the promotion policy for each.

28 August 2026

Guides12 min

The best subreddits for finding developer tool customers

Twelve engineering communities, what each one actually buys, and why the biggest programming subreddit is the worst place to launch a dev tool.

26 August 2026

Guides11 min

The best subreddits for reaching ecommerce and DTC brands

Eleven communities where store owners describe what is broken, plus why this vertical has the worst spam problem on Reddit and how to work inside it.

24 August 2026