r/humanresources
HR generalists, people ops and recruiters
- Size
- Mid-size
- Buying intent
- High
- Promotion
- Conditional
Compliance deadlines and headcount changes drive purchasing on a predictable schedule, which makes intent here easier to anticipate than in most communities. When someone mentions a filing date or a new jurisdiction, the timing question has answered itself.
The community is protective and notably strict about anything resembling vendor participation, in part because HR software is an unusually crowded and aggressively marketed category. Disclosure needs to be immediate and unambiguous.
What people actually post
The compliance deadline
A regulation, filing or audit with a fixed date. The strongest timing signal available in this vertical.
The scaling problem
Headcount crossed a threshold and informal processes have stopped working. Predictable and monetisable.
The employee situation
Advice on a specific personnel issue. The bulk of the volume and commercially irrelevant.
What people get wrong about it
Vendors assume HR buys on efficiency. Most purchases here are driven by risk reduction, and the pitch that works is about what stops going wrong.
Can you promote in r/humanresources?
Among the strictest on this list. Assume no promotional posts at all and treat even disclosed comment mentions as something to use sparingly and only when directly asked.
What gets you removed
Any mention of reducing headcount or replacing HR work. The framing ends the conversation before the product is considered.
A good first contribution
Answer a compliance or process question accurately or say nothing. The community values correctness over helpfulness and a confident wrong answer is remembered.
Products that fit here
- HRIS, onboarding and offboarding
- Payroll and benefits administration
- Applicant tracking and hiring
- Compliance and policy management
What does not work
Anything framed as replacing HR staff. The framing alone will end the conversation regardless of what the product does.
Timing
Open enrolment and financial year ends create concentrated buying windows.
How it compares to the neighbours
The communities closest to r/humanresources, and how they differ on the three things that decide whether one is worth your time.
| Community | Size | Intent | Promotion |
|---|---|---|---|
| r/humanresources | Mid-size | High | Conditional |
| r/smallbusiness | Very large | High | Conditional |
| r/accounting | Large | Medium | Conditional |
| r/ProjectManagement | Mid-size | High | Conditional |
Where this fits in a wider plan
r/humanresources appears in our list of the best subreddits for B2B SaaS, which sets it against the other communities worth watching in that market. If you are starting from nothing, the six-week plan in finding your first 100 users covers how to build standing before you mention a product at all.
Watch r/humanresources without reading it.
Lidar reads it every day, scores each post against what your product does, and sends you the ones worth answering. Along with the rest of business and operations.