r/digital_marketing
Marketers serving ecommerce and other clients
- Size
- Large
- Buying intent
- Medium
- Promotion
- Conditional
Broader than pure ecommerce and noisier for it, with a substantial volume of career questions and beginner content between the useful threads. The signal-to-noise ratio is worse than in r/PPC and the reach is wider.
Its real value is reaching agencies, who make tooling decisions on behalf of several brands at once. One agency adopting your product is several stores adopting it, which changes the economics of participating here.
What people actually post
The client deliverable problem
Reporting, proposals or proving value to a client. Directly relevant to agency tooling.
The channel question
Where to spend and what to test. Broad and occasionally useful.
The career and freelancing post
Rates, getting started, finding clients. The dominant volume.
What people get wrong about it
It is read as a second r/PPC. It is broader, noisier and more useful for reaching agencies than practitioners.
Can you promote in r/digital_marketing?
Conditional and inconsistently enforced. The community is accustomed to marketers promoting things, which lowers both the barrier and the credibility of doing so.
What gets you removed
Competing on features with an established platform. The audience already has one and switching costs are real.
A good first contribution
Answer a client-deliverable question, particularly about reporting. It reaches the agency members, who are the commercially useful population here.
Products that fit here
- Client reporting and dashboards
- Agency workflow and proposals
- SEO and content tooling
- White-label products
What does not work
Competing on features with established platforms. The audience already has opinions and switching costs.
Timing
Steady, with a lift in January as agencies restructure.
How it compares to the neighbours
The communities closest to r/digital_marketing, and how they differ on the three things that decide whether one is worth your time.
| Community | Size | Intent | Promotion |
|---|---|---|---|
| r/digital_marketing | Large | Medium | Conditional |
| r/PPC | Mid-size | High | Conditional |
| r/marketing | Very large | Medium | Conditional |
| r/consulting | Mid-size | Medium | Conditional |
Where this fits in a wider plan
r/digital_marketing appears in our list of the best subreddits for ecommerce brands, which sets it against the other communities worth watching in that market. If you are starting from nothing, the six-week plan in finding your first 100 users covers how to build standing before you mention a product at all.
Watch r/digital_marketing without reading it.
Lidar reads it every day, scores each post against what your product does, and sends you the ones worth answering. Along with the rest of ecommerce and marketplaces.